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🎰 Shogun Blog | 9 Best Practices for Successful eCommerce Landing Pages

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A key component of an ecommerce marketing strategy is to develop unique landing pages for online ads and email promotions. Many retailers assume the best place to link ads is their home pages. After all, that is where prospects will find all the products for sale, and it is generally the most.
Tips from Oli Gardner over at Unbounce in his blog “4 Steps to Optimize Your Ecommerce Landing Pages”. I wrote a blog for Dave Chaffey back in March this year on where to place your landing page CTA. There's also the Smart Insights Landing Page Optimisation Guide for Expert members that I wrote with Dave, also published March 2013. Thanks.

The Secret To A High Converting Landing Page in 2019

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Conclusion – Why Landing Pages Are Important. Landing pages are the first impression people get from a website and like in everyday life, first impressions count for a lot online. Although landing page reports show useful statistics, it’s important to segment users with a secondary dimension to really understand where you can make improvements.
Check out these 25 eCommerce landing page ideas that you can try out for yourself. Quick clarifier: I refer to landing pages in this post as pages with one or a few products. The ideas for product pages refers to something that can be done across all of your products.
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Shogun Blog | 9 Best Practices for Successful eCommerce Landing Pages Best casino landing pages for ecommerce

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The best way to gear up your site for the holidays and attain long-term success is to create landing pages for ecommerce. Here is a recent example of a successful ecommerce landing page: After creating over 100 different ecommerce websites, I have learned that each company is different.

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Unfortunately, ecommerce landing pages represent a very neglected but increasingly crucial brand wrapper — a key initial impression and touchpoint for many new shoppers. And even for those returning ones, ecommerce landing pages can play an important role in motivating traffic to continue engaging with your brand and ultimately convincing.
Check out these 25 eCommerce landing page ideas that you can try out for yourself. Quick clarifier: I refer to landing pages in this post as pages with one or a few products. The ideas for product pages refers to something that can be done across all of your products.

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Landing pages are a neglected but increasingly crucial brand wrapper — a key initial impression and touchpoint for many new shoppers.
Unfortunately, ecommerce landing pages represent a very neglected but increasingly crucial brand wrapper — a key initial impression and touchpoint for many new shoppers.
And even for those returning ones, can play an important role in motivating traffic to continue engaging with your brand and ultimately convincing them to make a purchase.
Even more unfortunate is the fact that while brands today spend large portions of their marketing budget driving traffic to their digital storefronts, that paid traffic rarely reaches its full potential — as evidenced by subpar conversion rates.
Why not do everything you in your power to ensure that your landing page experiences are as seamless and as revenue-driving as possible?
This blog post will walk you through why landing pages are becoming increasingly important to positive and profitable ecommerce customer experiences.
What is a Landing Page?
A landing page is a standalone webpage targeted to a specific cohort of your traffic, with the aim of providing a more relevant experience in order to achieve the ultimate objective of driving that cohort toward conversion.
A landing page can be defined as a: Single page on a website that traffic is driven to from a specific campaign, whether that be an advertisement or an email campaign, for instance.
The definition and application varies from organization to organization.
Enter ecommerce landing pages.
Landing pages represent the tool through which brands can adapt to the user in question, creating relevant and positive-impression making experiences for each of the individuals engaging with your brand.
By taking a customer-first, hyper-personalized approach to your landing page optimization strategy, you will do more than create that guide your traffic in the precise direction you want them to go.
Decision making is less about logic and more about when users are on a personalized landing page.
You will simultaneously unlock incremental value from each of those individuals, driving higher returns for your business as a result.
Maximize Top of Funnel Leads Relevance is going to be your key competitive advantage in 2019.
It all starts on-site by identifying your audience through opt-in campaigns.
Join BounceX and BigCommerce as we guide you through how identification begins on your site and how to guide the customer journey to increase opt-ins.
The Difference Between Landing Pages and Product Pages The great thing about ecommerce brands is that you already have versions of landing pages: your product pages.
There are key differences between these two, however.
Landing pages are considered low- funnel closer to the final sale.
Product pages are considered mid-funnel, when consumers are still comparing options.
Page UX Landing Pages Product Pages Purpose Site Navigation No Yes Because landing pages are most often used in advertisements to drive targeted consumers back to a specific conversion, landing pages strip the individual page of any other click through opportunities outside of the main CTA.
This includes removing site navigation.
Clear Call to Action CTA Yes Yes Both landing pages and product pages have a clear CTA add to cart.
On landing pages, however, this is the only CTA — and often uses language more targeted to the targeted audience being driven to the page.
Additional CTAs No Yes Again, landing pages only have 1 CTA.
Product pages often include a site navigation for additional browsing as well as similar or related products.
Many product pages include multiple lower-level CTAs for those who are not yet ready for purchase.
Product Description + Additional Content Yes Yes Both landing pages and product pages include additional product copy.
On landing pages, however, the copy is often re-written for a specific audience, rather than a more general organic or direct audience.
Optimized best casino landing pages for ecommerce SEO Potentially, but not necessarily Yes Landing pages can be optimized for SEO, but many brands have landing pages unindexed so that the offer on the page remains specific to the targeted audience, and to better measure conversion rate and campaign success in terms of ROAS return on ad spend.
Product pages are heavily optimized for SEO, as one of their main goals is to go here organic traffic.
Inclusion of site navigation on page.
This includes removing site navigation.
Clear CTA call to action.
On landing pages, however, this is the only CTA — and often uses language more targeted to the targeted audience being driven to the page.
Product pages often include a site navigation for additional browsing as well as similar or related products.
Many product pages include multiple lower-level CTAs for those who are not yet ready for purchase.
Product description and additional content.
On landing pages, however, the copy is often re-written for a specific audience, rather than a more general organic or direct audience.
Landing playtech online casinos often have less copy than typical product pages.
Product pages are heavily optimized for SEO, as one of their main goals.
You can choose to optimize your landing page for SEO if you desire.
Better Decision Making Made Easy Fast-scaling businesses use metris dashboards to guide their meetings and decision making — taking gut preference out of the process in favor of data-driven results.
Use this dashboard to see the same results for your brand.
This is occurring even outside ads, but in campaigns in general.
Why does attribution matter?
Attribution is the clear understanding of sales produced by each individual channel.
As your brand scales, it is likely that some channels will work much better for you, whereas others either need improvement, or can be dropped to swift focus and double down on where resource spend in producing high sales.
Without proper attribution understanding ROI and ROAS from all channelsyou cannot make educated strategy implementations.
Bad data returns bad investment.
Landing pages help to alleviate this issue.
If you take one thing away from this article, let it be this: Do not simply drop targeted traffic off on any page on your website, left to either convert or not convert.
Instead, use landing pages for your targeted audiences.
Also show off best casino landing pages for ecommerce proof from customers and media outlets, if possible and begins to build community with the lookalike audience.
Mid-Funnel Re-targeting Campaign With Facebook Dynamic Ads, make it easy on yourself and send those folks back to product pages for similar products.
Use landing pages in this segment to drive home positive sentiment after purchase.
Do you have tons of social proof?
Or a particular story about a customer who used your product for something really cool?
Or do they just love your brand?
Share those stories on landing pages to turn traffic that browsed to traffic that bought.
The goal here is to drive to purchase through social or other customer proof points which are shown to increase customer trust in your brand and solidify conversions.
Note: You do not have to do this with all products.
Test it out with products you know drive high customer lifetime value and customer loyalty first.
Use landing pages to upsell additional, related products or bundles to either close the sales at a higher price, or have the customer buying again.
You can also use discount codes in these — though it is best to test your audience with a bundle strategy first.
Get the better bundle, now.
Your goal here is to first, close the sale.
And second, to ideally close the sale with a higher average order value.
Look through your top performing products and see what you could bundle those with across your site.
Then, create a landing page promoting those bundles specifically to audiences who have abandoned cart.
This is a great way to avoid discount promotions after cart abandonment and grow top-live revenue sale-by-sale.
Already Purchased Re-engagement Campaign Re-engagement campaigns are targeted at increasing customer lifetime loyalty LTV and repeat purchases retention.
Make customers feel special by offering them first access to new best casino landing pages for ecommerce, campaigns and collections before the https://fraia-kino.ru/best-casino/best-casino-in-calgary-for-poker.html of the world.
You do this by creating an un-indexed landing page.
Be an early adopter.
OR Get the goods before anyone else.
Your customers are your VIPs.
Make sure they are treated like it.
Also show off social proof from customers and media outlets, if possible and begins to build community with the lookalike audience.
Want more insights like this?
Sign up for our weekly newsletter.
How to find this audience Begin with a list of your current customers — or your VIP customers — which you can find here.
Note: This works best if you are B2C brand.
Upload that list into Facebook to create a Lookalike audience.
Build a landing page using a or an app like.
Launch your Facebook campaign and measure results.
Use landing pages in this segment to drive home positive sentiment after purchase.
Share those stories on landing pages to turn traffic that browsed to traffic that bought.
The goal here is to drive to purchase through social or other customer proof points which are shown to increase customer trust in your brand and solidify conversions.
Note: You do not have to do this with all products.
Test it out with products you know drive high customer lifetime value and customer loyalty first.
How to find this audience Within Facebook, re-target those who clicked-through specific ads with relevant landing page content.
Set up that landing page using either a BigCommerce webpage or an app like.
Use landing pages to upsell additional, related products or bundles to either close the sales at a higher price, or have the customer buying again.
Your goal here is to first, close the sale.
And second, to ideally close the sale with a higher average order value.
Then, create a landing page promoting those bundles specifically to audiences who have abandoned cart.
This is a great way to avoid discount promotions after cart abandonment and grow top-live revenue sale-by-sale.
How to find this audience Go to your View But Did Not Purchase report in BigCommerce and download the emails.
Find which of the products within the list are most abandoned — or you can see that in this specific report in BigCommerce Insights.
Create a bundle to increase final checkout appeal for the product.
Use the following report in BigCommerce Insights to see which products folks buy most often with other ones.
Chances are, those two would make a really great bundle.
Already purchased landing pages.
Make customers feel special by offering them first access to new products, campaigns and collections before the rest of the world.
You do this by creating an un-indexed landing page.
Your customers are your VIPs.
Make sure they are treated like it.
Maximize Top of Funnel Leads Relevance is going to be your key competitive advantage in 2019.
It all starts on-site by identifying your audience through opt-in campaigns.
Join BounceX and BigCommerce as we guide you through how best south dakota begins on your site and how to guide the customer journey to increase opt-ins.
How to find this audience Either use your entire customer list, or section out your VIP customers from your BigCommerce Insights report.
This is the same audience you used for your Facebook Lookalike Campaign above.
Download their emails and give them a specific customer group in which only they can see specific products.
Now, launch a landing page using either built-in webpages and the BigCommerce Buy Button or an app like to showcase the products.
This is true for product pages as well read article category pages!
Every page you build learn more here your site needs to do these 4 things incredibly well.
Create undeniable value on every page.
In a world where every consumer has an infinite number of options for nearly any given product at their fingertips — where whispers of the death of loyalty — ensuring that your visitors understand why they should buy from your brand is crucial.
Unfortunately, that undeniable value that sets your brand apart from the rest is very rarely clear outside of the homepage or the About Us page.
Just look at this standard product landing page.
Note: This is not a BigCommerce site.
Think about the new visitor engaging with a Facebook Lookalike product click here for sandals.
Those elements are a part of your business for a reason, why not share them with your consumers, especially if they will drive value with best european online casino think your business in return.
Here are a few examples of product pages which can easily be turned into landing pages!
Note: This is not a BigCommerce site.
Now, step back, close your eyes, and open them for 3-seconds.
Can you answer the above three questions?
Per 1, we are already working on ensuring who you are and your value is reflected across every page.
But what about what they should do next?
In the above image, that next step is lost in plethora of page distractions.
Even the add to cart button is barely visible at the bottom of the page.
This type of convoluted landing page design is not conducive to seamlessly making a purchase.
My eyes even have to move down the page to see the discounted price, and the discount itself is tiny!
On product pages, this means along with and easily understood value propositions.
So, on category pages, this means making sure your product images are clear as shoppers scroll through in addition to ensuring customers understand the product offerings.
Every ecommerce landing page and really every page of your website should be created with the goal of getting your user to take the next-most productive step.
Once a user has made it to a category or product page, they have essentially told you what they are interested in.
Of course, it is neither feasible nor wise to try to create hyper-personalized landing page experiences for every individual arriving at your website.
Instead, you should focus on the highest-value cohorts of your traffic.
These are not only the ones you have invested your budget toward, but they are also the individuals you know you can motivate to take productive action with your business.
As mentioned earlier, start by diving into your website analytics.
Specifically look into your top traffic sources, not only from a traffic volume perspective but also from a revenue perspective.
These sources typically include Email, Paid Search, Organic Search, and Direct, to name a few.
Once you have pinpointed those top traffic sources, dig even deeper and look at the specific campaigns responsible.
Here is a taste.
Marketing Insights Reports In this section, you can dive into customer lifetime value by channel on day 1, 90 and 180.
This will help you understand which channels AdWords, Email, Facebook, etc.
What is this helpful for?
Understanding where to put your ad dollars to drive consumers back to your product landing pages for purchase.
Here are the three reports you get.
Here is what the 90 day report looks like, springs palm best casino how you can download the data to further investigate.
Product Insights Reports Here, you can dive into which products and subsequently product landing pages are performing the best, and which need a little work.
This data is pulled based on individual product conversion rate data.
So, if its a rock star product, it is likely a rock star landing page.
Further, you can use this data with the Marketing Insights data to understand which products to market for the highest return on ad spend.
Moreover, you can use these insights to see which products are bought together most often.
This is a good indicator of what additional products to include on landing pages for upsell opportunities.
Here are the full reports you have access to: 4.
Once you have optimized landing pages and product pages, and you know who to target, you can begin to use behavioral marketing to really personalize every aspect of your site.
Executive Summary Every page on your website is should be optimized for perceived value and brand storytelling to drive conversion.
However, there are critical differences between landing pages and product pages.
These differences have to do with attribution, and effectively measuring your ROAS and ROI for specific audience segments.
This is the ground floor to forecasting.
It is how to make sure attribution at your brand is never convoluted.
It is how you begin to best casino landing pages for ecommerce a testing culture.
Maximize Top of Funnel Leads Relevance is going to be your key competitive advantage in 2019.
It all starts on-site by identifying your audience through opt-in campaigns.
Join BounceX and BigCommerce as we guide you through how identification begins on your site and how to guide the customer journey to increase opt-ins.
Want more insights like this?
Sign up for our weekly newsletter.
When not orchestrating digital strategy she's most likely eating loaded nachos with her kitten Casper and pup Nymeria.
Thanks for sharing a informational article.
Especially summery panel helps to understand it a lot.
Here used nice marketing strategy, and differences made it so easy to understand.
Infographic here added in a nice way, this is really awesome.
This click here extremely helpful.
Thank you, again, for putting this together and for making all of our lives easier!
To get success in best casino landing pages for ecommerce competitive mobile app market developing an exciting landing page is important and that can drive growth.
But, the image examples and breakdowns really support in clarifying the point.
Growth also Depends on lead Generation so focus on lead generation is must and on lead generation tool.
I have used few similar lead generation tool like AeroLeads, RainClutch, and Rapportive these helped me a lot in my business development campaign.
I did not know about optimizing a landing page before.
I have got helpful information.
Thank you so much.
Thanks for the feedback here.
If you have product pages, you have landing pages.
That said, if you want any help putting any of this to use, just let me know.
I say this in comparison to articles written by Shopify, which are very clearly, and more visibly written with the intent and purpose of actually helping its merchants succeed.
Leave a Reply Your email address will not be published.
Let us future-proof your backend.
You focus on building your brand.

How to Build High Converting Landing Pages - Ecommerce Education



Top 25 Ecommerce Landing Page Tips & Examples (Updated for 2019) Best casino landing pages for ecommerce

Shogun Blog | 9 Best Practices for Successful eCommerce Landing Pages Best casino landing pages for ecommerce

Best Overall Ecommerce Website Design. The best overall ecommerce web design is awarded to sites that succeed in creating a great user experience through branding consistency, mobile responsive and friendly UX, and a quick checkout process. 1. New Chapter. Best Overall Design Winner
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