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Casino Marketing & Technology Conference now in its 16th year is the gaming industry’s premier marketing education event, covering every aspect of traditional and digital marketing over two days of concurrent session tracks covering such topics as advertising and promotions and more.
It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt. Winning Casino Marketing Strategy: Database Marketing
Casino marketing is a fiercely competitive field that has been changing dramatically with the evolution of digital technologies. With over 1,623 casinos nationwide, and 104 in Las Vegas alone, how do you stand out in a market this saturated?

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This article stresses the need to develop and implement structured marketing plans. He discusses the benefits of formal planning and the challenges of developing a researched, realistic plan. An outline or framework for a casino marketing plan appears at the end.
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A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short if they are executed in a strategic vacuum. I realize working on marketing strategy is not as dazzling as creating an ad or designing of a website, but skipping this step is a big mistake.Times have changed.
The Profitable Casino Marketing Strategies. While running a casino business can be very expensive it also gives profitable returns to the casino operators. Since casinos are in the gambling business to earn profit they need to establish effective marketing strategies that will help them recoup the expenses incurred for running their gambling.
So How Do Casinos Develop Effective Marketing to Appeal to the Millennials? Marketing strategies to the Millennials still includes direct mail, but multi-channel efforts with online and mobile integration improves response. Only 14% of millennial gamers are in casino loyalty programs, but they are very loyal when signed up.

starburst-pokieHow Casinos Can Find and Target Their Favorite Customers: The Biggest Losers - [email protected] Casino marketing strategies

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Casino marketing is a fiercely competitive field that has been changing dramatically with the evolution of digital technologies. With over 1,623 casinos nationwide, and 104 in Las Vegas alone, how do you stand out in a market this saturated?
Marketing Results is a casino consulting agency, specializing in casino mobile apps, player loyalty programs, database analysis, market research and player development initiatives.
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casino marketing strategies Convert online traffic to foot traffic by leveraging the power of SEO, SEM, Content, Google Maps and Conversion Funnels.
In a world where over 80% of your customers search online and read reviews before making a decision, invisibility is a fate much worse than failure.
The gaming industry often doubles down on traditional media channels when the real jackpot is online.
Whether you are a resort executive or a casino marketer, glean insights from this guide made by casino marketing experts to learn how to best practices for online visibility to accelerate customer acquisition and increase your ROI.
Casino marketing is a fiercely competitive field that has been changing dramatically with the evolution of digital technologies.
With over nationwide, and alone, how do you stand out in a market this saturated?
Marketing professionals, casino executives and other hospitality specialists need a results-focused online marketing strategy that incorporates digital marketing best practices — and some industry expertise — in order to get ahead of the competition in a crowded environment.
Over many years of experience in the casino resort industry, Alphametic has developed a winning formula when it comes reno nv casino donations online success: Get Found, Delight, and Convert.
Use these to inform your content and guide your keyword research as you begin crafting your SEO plan.
Your keywords need to match the intent of your user — do they want a full package?
Is their primary goal to gamble?
Knowing their main concerns makes your content useful to the user and builds their trust.
Every keyword a buyer enters into Google has an intention behind it: informational, navigational or transactional.
Find what words make your audience tick and match them with a great content experience.
Give your visitors what they want.
Make their online check this out a great one.
Make a robust content strategy powered by SEO and data-driven audience profiling an integral part of your resort marketing plan to lead potential visitors right to your doors.
Discover their needs, their questions, their concerns using keyword research and address them on your website content in a strategic way that gives them the confidence to want to visit your casino.
Different types of personas enter your casino website — the entertainment seeker, the hard-core gamer, the one looking casino marketing strategies a full-package vacation and more.
Figure out their specific needs, and set up their online experience to fulfill those needs with well-thought-out conversion funnels that you can track, measure, test and optimize.
Casino marketing is an industry like no other.
In thethere is a mix of people with unique objectives, needs, and wants.
According to the Market Segmentation exercise from the Las Vegas Visitor Profile 2016and prepared for the Las Vegas Convention, there are four unique casino resort personas: Convention Visitors, Package Purchasers, General Tourists, and Casino Guests.
Here is a deeper dive into some of the most frequently encountered personas in the Casino industry.
The gamer is interested in casino-related gaming content.
They want to know what kind of table games you offer, what are the hot new slot machines on the gaming floor, how many poker games you have on any given night, etc.
The entertainment seeker is interested in concerts, events, restaurants, clubs, and more.
They want to have a good time beyond the gaming floor.
You want to get them into the casino, lure them in with great entertainment content and measure conversion with ticket sales for events and bookings.
The vacationer is looking to have a great time in places like Las Vegas or Atlantic City and is looking for the right mix of entertainment, gaming, fun, food, attractions, and things to do.
Measure this group with hotel bookings, package vacation sales and the like.
The business executive is interested in your showrooms and conference space.
They want to host business events for their clients in a venue that combines great business event planning, exciting nightlife and a variety of entertainment to impress their guests.
You can measure conversion for this group by requests for quotes, and conference bookings.
In a highly competitive industry like gaming, everyone is vying for visibility on search engine results, Google maps, and social media feeds.
Increase your casino marketing ROI by utilizing best practices in SEO, SEM and local optimization to get your casino resort in front of the right people at the right time.
Local SEO Optimization According to50% of consumers who do a local search on their smartphone visit a store within a day.
Optimizing your website for local search phrases and keywords, as well as proper listing optimizations, will determine your success in getting found by the potential customers near your business.
Optimizing your casino resort for Local SEO requires updating your Listing with accurate, and descriptive information that will help the user decide if they want to visit your business.
For that reason, your business NAP Name, Address, Phone information needs to be complete, accurate and consistent across online Map services like Google Maps, MapQuest, Yahoo Maps, etc.
They should also be accurate in local listings like Yelp, Travel Advisor and others.
Moreover, you want to make sure that your casino resort has verified every listing to take full advantage of each local citation.
Are you the 1 blue link on Google when you search for the local casino keywords in your area?
You need to look beyond local listings and Google Map placements to fully leverage the power of Search Engine Optimization.
Optimize your website content and technical performance to increase your visibility below the Local Listings, Maps and Widgets that appear on search results.
To do that, take a deeper dive into your site with an SEO Audit.
An SEO audit is a report that runs through your entire website and identifies areas where you can improve.
The technical optimization of a site is all about the code and performance aspects of your site.
Are your page links set up correctly?
Does your site load quickly?
Are there many pages with 404 errors?
An SEO Audit identifies these problems and informs your SEO strategy.
For example, site speed is one of the most important ranking factors on Google.
Based onpages on fast-loading sites rank significantly higher than pages casino marketing strategies slow-loading sites.
At Alphametic, we like to start with the software because the speed scores and data come directly from Google.
Here is an example from the Mandalay Bay website: Casino websites tend to be very large and have many capabilities, like booking hotel rooms directly from the site or online gaming portals.
A fantastic tool to use for a technical SEO Audit is.
It allows you to see which pages are missing meta descriptions, page titles, 404 errors, identify duplicate content and more.
If you want to get deeper into SEO data we recommend you check out Dareboost, SiteLiner, SEOSiteCheckUp, SEMRush, Moz, and Ahrefs.
Keyword Research and Asian big fish 3 guy commercial casino This is the bread and butter of SEO — keyword research.
They may identify your business establishment as a casino, resort or hotel.
They can use a combination of these words.
This data is from — a valuable tool when conducting keyword research.
It tells you how many people per month, on average, search for a particular key term.
Other tools for keyword research include SEMRush, Soovle, UberSuggest, KeywordResearch.
To find the keyword phrases users put into Google in the forms of questions, check out AnswerThePublic.
Learn more about keyword research Keyword-Driven Content Strategy The content on your site can take many forms: landing pages, blog posts, videos, images, testimonials, etc.
She or he is most likely looking beyond the casino floor and wants to know what else there is to do inside or around the casino.
Can you compete with them?
First, you need to your local content created in a form that Google would see as a good match for those keywords.
Over time your articles can begin to rank and show up for more generalized searches for individuals seeking local entertainment.
Conversely, when you target the Gamer persona, you want to optimize your gaming landing pages and feature articles on your blog about game tips and strategies.
How many slot machines are there on your gaming floor?
What are the titles of the top slot machines?
What are the jackpots?
This is a simplified example, but a good idea of the kind of analysis that needs to go into deciding here kind of strategy to implement on your website depending on your marketing goals and visit web page objectives.
Backlink Research and Domain Authority Despite many of the recent Google updates, Backlinks remain a critical Google ranking factor.
In the study conducted by Backlinkothe findings showed that the number of domains linking to a page correlated with rankings more than any other factor.
The Domain Ranking is a metric that backlink tools, like Ahrefs, Open Site Explorer, and Majestic, assign a website based on its credibility scr888 casino apk trustworthiness.
You can obtain Backlinks by reaching out to other industry-related sites and offering relevant content they would want to feature on their blog or website.
Backlinks can also come from PR efforts, infographics and guest blogging.
You can use the free backlink research tool called to view the Domain Authority rating for the Gulfstream Park Casino, or any other website on the web.
You can also compare the domain ratings of your top casino competitors.
SEM: Adwords, Bing and Remarketing SEM stands for search engine marketing.
Up to four SEM ads may appear on top of Google, giving paid text ads a prominent spotlight above organic links.
Bing also has Bing Ads as their search engine marketing platform, which is integrated with Yahoo.
But why invest in search engine marketing in the first place?
In fact, SEM aids SEO because through search ads you can start driving traffic to your website from the onset, getting valuable learnings and data insights.
It is important that these two elements work together to maximize traffic potential and online conversions.
What this means is that you set up your SEM campaigns to not only go here a location radius in casino marketing strategies parts of the country, but these individuals also have to meet the targeting criteria through audience profiling, like demographics, interests, behavior, etc.
This allows for a very cost-effective campaign strategy that serves ads to individuals that are warm leads from the start.
Track data for player club sign-ups and hotel bookings to create these audience personas and then craft highly-targeted, geo-focused, high-worth zip code campaigns that drive revenue and increase ROI.
Start with Google who has in search engine queries in the United States, and then expand to Bing which has the 2nd most significant market share.
Something similar to search engine marketing is remarketing.
You can set up remarketing pixels on key-conversion web pages, like loyalty program sign up pages or hotel booking pages, to track user activity.
When I was on dictionary.
Remember, getting found is only the first step in the marketing process.
This can be incorporated into your marketing plan and directly acted upon within a shorter time span than traditional marketing efforts.
These items also have tools you can use to measure results and success that can be clearly communicated to your team and stakeholders.
Keep here mind that there is a lot of technical knowledge required when it comes to SEO, SEM, tech and software tools.
It may be best to either to improve your skills or work with a partner that can take you from where you are to where you need to be.
If you are looking for a casino marketing agency with a proven success record, you can contact Alphametic to request a free consultation.
These are negative factors in your SEO ranking signals you want to avoid — search engines will start to suspect that your content is not relevant to the user thanks passport game321 ddtank can will lower your rankings.
The Gamer wants to see your gaming floor, The Entertainment Seeker wants to see your upcoming events, The Business Executive wants to see your facilities to host a corporate retreat or a conference, etc.
Through a targeted content strategy, optimized landing pages, keyword mapping, usability testing, informative blogging, how-to guides, review management and more you can set up a marketing funnel that delights — and eventually converts.
Digital Copywriting On average, the word count on top Google search results contains words.
Google consistently ranks long-form content over short-form content in search results.
The first result that shows up in the Google answer box the white square with an image next to the content is a post with a list help beginners work their way around a casino.
When you input this article into ayou get a word count of 946.
The article lengths vary, but a 900+ word count is still considered long-form content.
The formula is simple: if you want to rank your casino website on the competitive gaming keywords, you need digital copywriting resources to create these long-form guides that stand the highest likelihood to appear on the top of Google.
When content is carefully planned, optimized, and executed, casino brands benefit from a go here stream of organic traffic from Google for years to come.
Content creation is essential to SEO success, but often represents the biggest hurdle for to scale.
Consider expanding the content on your casino website to be more informative and not just be a list of your services, facilities, and promotions.
Targeted and Relevant Content Marketing Why is it worthwhile to focus on content marketing?
With a proper content strategy in place, you can reach a more targeted audience and generate more sales without making a huge dent in your marketing budget.
If there seems to be a lot of interest, consider adding a bachelor party package deal and creating a landing page specific to that kind of event.
Consistent Blogging To our surprise, there are many casino resort websites without a blog.
While maintaining a vibrant blog can be a challenge operationally, businesses that have figured out how to publish frequent content are winning online.
At the core, your UX strategy should ensure that users find value in what you are providing to them.
When you are evaluating how to improve your website — consider this: how does my site look?
Is it easy to use?
Could getting to this web page be simpler?
Asking these questions will help identify and address the usability issues and give your visitors a better experience, and therefore a better impression, of your casino brand.
Delighting your users is the step right before the most important phase — conversion.
Make these content elements part of your overall marketing plan to support your existing strategies and go here your organic reach.
Make things easy to find, easy to read, and easy to navigate.
It is useful to get an initial audit in all these areas to see where you stand in terms of content production, usability and content strategy.
If you are looking for a casino marketing agency with a proven success record, you can contact Alphametic to request a free consultation.
Lead them to the hotel booking page to generate online sales.
Navigate a user to the directions page, turn that online traffic into foot traffic and evaluate the lifetime value of that customer using conversion funnels.
The funnel illustrates the gradual decline of the number of potential customers as they are guided through the conversion path.
Conversion funnels are useful tools in ensuring the effectiveness of your content strategies.
This funnel takes them from research, to interest in your program, straight to a conversion once you give them a booking offer.
They can be as simple or as complicated as necessary, but you need funnels to engineer user flows on your website.
In order to do that, you need data that follows the user from online to offline.
These can then be measured in the form of as well as within Google Analytics.
CASINO RESORT CONVERSIONS These are some typical visit web page buyer conversions that your funnels could lead too: Hotel Bookings — this is one of the most essential tags as the customer is guaranteed to visit your resort.
An effective conversion funnel for the hotel booking will make it easy for the user to choose the room, number of nights, and pay with various secured payment methods.
The checkout process must be mobile, secure, fast and user-centric.
Use the Ecommerce tag to track hotel bookings in Google Analytics.
Note that some customers prefer to book their stay over the phone, so you may want to use call tracking software, such as.
Loyalty Programs Sign-Ups — you also want to grow your player database by acquiring new memberships for your loyalty program.
Track these conversions in Google Analytics with.
Newsletter Sign-Ups — A website user who signs up for your resort newsletter indicates a high interest in your brand and willingness to stay connected.
Consistently create and publish new content on your blog and main website to grow your email newsletter list.
You can use and automation to funnel users coming through various landing pages to create tight-night marketing segments and email autoresponders to build your sales funnels.
Email automation tools, such asare useful at a more advanced level.
Having a targeted SEM campaign including keywords with the intent to plan events in your local area is a way to funnel traffic to your hotel.
Make it easy for them to request quotes, connect them with your sales team, and give them detailed information about your facilities.
Have email templates ready for follow up once they request quotes to keep your leads warm and get an opportunity to pitch them your conference space.
Have a regularly updated page with all upcoming events, shows and the ability to purchase tickets directly from your site or on platforms such as Ticketmaster.
You can throw in other offers with their ticket purchases to get them in the casino or to try out a restaurant on-site.
This makes your funnel cross-functional and you maximize the value from each visitor.
Directions — Place your Google Analytics destination goal tags on the directions page that should explain various ways to get to your casino by car, by train, and from the local airports.
A user that is checking directions on your website is likely new and has a high probability of showing up at your door.
Now for the most important part — conversions.
The last step is the most crucial as it is what gets customers to your doors.
Use these funnels as a framework for your online marketing plan, all your content, SEM and landing pages fall into a step in your pre-defined conversion funnel.
If you have any questions or suggestions, we would love to hear from you.
You can use the form below to submit your inquiry or contact us.
Matt and his team of experienced analysts will review your website performance, content and conversion funnels to give you actionable data.
Alphametic is a Miami-based casino marketing agency delivering integrated SEO, SEM, local search, and content marketing solutions in competitive gaming markets.
Founded by a search industry-veteran, author and speaker, Matthew Capala, Alphametic has experienced fast-track growth in the gaming and hospitality industry becoming the Search Agency on Record for some of the leading casino resort brands in competitive markets.
Alphametic is fully licensed to operate as a marketing vendor in multiple gaming jurisdictions.
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